Berkshire Hathaway HomeServices Florida Network Realty recently hosted a writing workshop presented by Matthew Ferrara, a celebrated speaker, writer and photographer who focuses on creativity, leadership and growth.
“Matthew is a terrific speaker – he is an engaging instructor with a gift of showing others how to stand out among the crowd,” said Linda Sherrer, Berkshire Hathaway HomeServices Florida Network Realty founder, president and CEO. “Christy and I enjoyed attending his dynamic session at the Berkshire Hathaway HomeServices national conference, and we immediately knew we wanted to bring him to Jacksonville to present to our team.”
The event, offered exclusively for Berkshire Hathaway HomeServices Florida Network Realty professionals, took attendees on a creative writing journey to improve their marketing by developing better stories about themselves and their products and services. Using real-world and real-time examples, Ferrara encouraged the audience to focus on creating memorable messages.
“Creative writing is a big piece of the marketing puzzle, and Matthew demonstrates how everyone can make their stories more compelling,” said Berkshire Hathaway HomeServices Florida Network Realty Broker/Executive Vice President Christy Budnick. “We offered Matthew’s session to our agents because we believe it offers a huge competitive advantage that benefits our buyers and sellers.”
For more information on Berkshire Hathaway HomeServices Florida Network Realty, visit www.FloridaNetworkRealty.com or call (904) 296-6400.