Palm Valley Primary Care donates to In the Pink

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Recently, as a thank you for all the good In the Pink does, staff at Palm Valley Primary Care decided to give a little back.

“We were so honored to present a donation to Jeri Millard, owner of In the Pink, a boutique for women living with cancer,” said Dr. Jennifer Serotta, owner of Palm Valley Primary Care. 

A cancer survivor herself, Serotta knows firsthand the positive impact that In the Pink can have on the lives of those battling the disease.

“I personally was blessed to meet Jeri when I had breast cancer in 2013,” Serotta said. “She fitted me with wigs and head wraps. They make women feel so welcome and provide loving, personalized service.” 

Inspired by the kindness she received from Millard, Serotta said she decided to give back to In the Pink and support other cancer survivors through her own business.

“We’re now dedicated to ‘paying it forward,’” she said, “and donate 5 percent of proceeds from the sale of our research-backed supplements to this wonderful organization.”