Sawgrass Marriott Golf Resort & Spa appoints new director of group sales

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Sawgrass Marriott Golf Resort & Spa has promoted Lynnette Parkhill to director of group sales.

Parkhill’s 22 years of hospitality experience began representing independent resort and boutique hotels in sales and marketing segments. She joined Marriott in 2010 at the Detroit Marriott at the Renaissance Center and then joined Marriott International, launching the Northern Mid America market as a midmarket account executive to lead strategy and accounts in Michigan and Northern Ohio.

Parkhill relocated to Ponte Vedra in 2011 for the launch of Marriott’s Florida Area Sales organization as an account executive, representing accounts in the North Central Florida area. She transitioned into a senior account executive role in 2013, dedicated to 53 hotels and resorts in Florida.

In 2015, she joined the Sawgrass Marriott Golf Resort & Spa as a senior sales executive.

Parkhill is a graduate of Michigan State University with a Bachelor of Arts in advertising. She has worked with customers around the globe and has a tremendous passion for hospitality, meetings and events.