Adjective & Co. named Ad Age Small Agency of the Year


Jacksonville Beach-based Adjective & Co. recently continued its winning streak by taking home the Ad Age Small Agency of the Year — Southeast Gold award.

Each year, Ad Age honors independent agencies of 150 employees or less from across the country that are producing innovative and exciting work.

“Winning an award of this caliber from Ad Age is a game-changer for a small agency like ours,” said Taylor Harkey, co-founder and executive creative director of Adjective & Co. “It’s not easy to start an ad agency in such a rapidly changing industry. Social media has changed everything, and more nimble and forward-thinking agencies like us can adapt quicker than the larger and more traditional agencies. This particular award is such an accomplishment because it encompasses all aspects of the business — creative work, internal culture, client roster and driving actual business results for our clients.”

Ad Age showcased Adjective’s recent work for clients like ICEMULE Coolers and the New York Islanders NHL hockey team. The agency rebranded ICEMULE Coolers, resulting in the company tripling sales in just one year, and a recent digital campaign tripled the New York Islanders’ goal of single-game ticket sales during the 2017-2018 season.

“Working with the Adjective team is the best of both worlds — top-notch creative balanced with meeting business objectives,” said Nick Pizzutello, director of NY Hockey Holdings. “They took an element of our marketing mix — digital and social campaigns — that had been somewhat stagnant and turned it into a creative showpiece and revenue driver. Their diligence from idea through execution and their creative chops are first class.”

Over the past two years, Adjective has increased year-over-year revenue by 30 percent, grown its team by 50 percent and won a total of 55 industry awards. In the last two months, Inc. Magazine named Adjective one of the top 50 companies to work for in the entire nation for the second year in a row — regardless of size or industry. The agency also took home six coveted Gold National ADDY Awards — the industry’s highest honor — for its branding and design work on New York-based Whalebone Magazine.

“The work and culture we’ve created stacks up against some of advertising’s largest and most innovative agencies,” Adjective Co-founder Autumn Berrang said. “And we’re thrilled that our success on a national scale also helps validate Jacksonville as a thriving creative community, and we couldn’t be prouder to bring this award home.”