AT&T Pioneers spread holiday joy at annual Parent Shop event

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In the spirit of giving, the AT&T Pioneers partnered with the MaliVai Washington Youth Foundation for the 15th year to host the highly anticipated AT&T Pioneer Parent Shop event on Dec. 13. This heartwarming initiative took place at the MaliVai Washington Youth Foundation, where underprivileged and low-income Jacksonville youth had the unique opportunity to select and wrap special presents for their parents.

Throughout the year, the AT&T Pioneers collected a wide array of gifts, ensuring a diverse selection for the young shoppers. The in-house shopping experience provided a festive and supportive environment, allowing the youth attending MaliVai Washington Youth Foundation to choose presents that would bring joy and warmth to their parents' hearts during the holiday season.

“The AT&T Pioneer Parent Shop event is more than just a holiday tradition; it's a celebration of compassion and generosity,” said Carol Hadley, vice president, Jacksonville Life Member Club at AT&T Pioneers. “For 15 years, our team has been dedicated to making a difference in the lives of these young individuals, ensuring that the holiday season is filled with love and joy for the whole family.”

The AT&T Pioneer Parent Shop event aligns with the foundation’s vision that the young people who participate in their program will be provided with the resources they need to rise to their full potential and become contributing members of society. This event ensures that the families of MaliVai Washington Youth Foundation are supported for the holiday season.