Baptist Health, Jaguars promote sleep safety for newborns

Baptist Health, including Wolfson Children’s Hospital, and the Jacksonville Jaguars are teaming up to help reduce the infant injury and death rates associated with unsafe sleep practices. For the next year, babies born at a Baptist Health hospital will be sent home with a safe sleep kit as part of the newborn’s first postnatal well-baby visit.

The safe sleep kit will include:

• A tip sheet with instructions for creating a safe sleep environment
• A Jacksonville Jaguars-themed sleep sack, which is designed to help remind parents how to clothe and position their baby for safe sleep
• A book, “Sleep Baby Safe and Snug,” which was created by Charlie’s Kids Foundation to share safe sleep recommendations in an easily understandable and memorable way

“Our goal is to provide safe sleep education to new parents or caregivers taking their precious family members home. We want to increase positive birth outcomes by helping new parents and caregivers provide the safest sleep environment for their child,” said C.C. Brooks, MSN, RN, vice president of patient care services and nurse executive for Wolfson Children’s Hospital.

This effort is just one part of the ongoing collaboration between the Jaguars and Baptist Health to benefit the local community by supporting youth development, neighborhood revitalization and caring for Jacksonville’s next generation.

“The Jaguars’ relationship with Baptist Health began during the team’s own infancy in 1995 and continues to this day,” said Jaguars President Mark Lamping. “Our new sleep safety program reflects that longstanding partnership and the Jaguars Foundation’s commitment to youth development, beginning at birth and continuing until these smallest fans grow into our community’s future leaders.”

According to the American Academy of Pediatrics (AAP), nearly 3,500 infants die of sleep-related infant deaths in the United States each year. Locally, the Community Health Needs Assessment for the Jacksonville area revealed a higher-than-state-average infant mortality rate in the Jacksonville region. In Duval County, there is an average of 17 sleep-related deaths each year. Unsafe sleeping practices can contribute to that rate.

The AAP recommends the following to create a safe sleep space for newborn babies:

• Place infants on their backs to sleep in their own sleep space without other people.
• Use a crib, bassinet, or portable play yard with a firm, flat mattress and a fitted sheet.
• Do not allow baby to sleep on a couch, armchair, or in a seating device, such as a swing or car safety seat (except while riding in the car).
• Keep loose blankets, pillows, stuffed toys, bumpers and other soft items out of the sleep space. A sleep sack is a suitable alternative to blankets to keep baby warm.

The safe sleep kit is part of Baptist Health and Wolfson Children’s ongoing Safe Sleep Initiative, which promotes infant health and development by using safe sleep practices within the organization’s hospitals, providing training for team members, offering education for new parents/caregivers, and community outreach efforts.