Dion Marketing recently added DiONSITE to its repertoire of full marketing services, a consulting package specifically offered to the amusement park and attractions industry.
Topics covered in-person include upselling opportunities, turning a one-time guest into a repeat visitor, goals and tactics, SWOT analyses, POS capabilities, guest data capturing, food and beverage opportunities and more.
The consulting package incorporates a 50+ Point Marketing Checklist that follows a guest’s journey through an amusement park, waterpark, family entertainment center (FEC), or any location-based entertainment (LBE) venue from beginning to end, starting with a local Google search for directions to the venue. Further details are available online at dionmarketing.com/consult.
Marketing and amusement industry veteran Julie Dion and her company, Dion Marketing, work with amusement brands of all sizes across the United States. Dion is also a mom with three kids, which is the primary target audience for the amusement and attractions industry. She has combined her insights as a mother and as a guest of the amusement industry with her marketing background and industry expertise to equip businesses with new ideas and strategies to improve performance and increase attendance.
“DiONSITE is not a new concept,” explained Dion. “Before COVID, clients could opt-in to an onsite assessment as part of the overall strategic annual marketing plan package. Then, when no one was traveling, we took our consulting virtual. Now we are seeing demand for onsite visits again, so we created a ‘2.0 version’ of our existing onsite assessment with DiONSiTE.”
Companies gain insights to help improve onsite marketing while learning new revenue-producing ideas and initiatives that can be incorporated into existing or new marketing efforts.
“In-person interactions create stronger connections with my clients and lead to enhanced business outcomes,” continued Dion. “There’s also a tremendous value in meeting with leadership teams to hear their point of view and ideas and provide them with the opportunity to contribute to creating dynamic marketing strategies.”
According to a study conducted by Forbes Insights, 85% of respondents reported building stronger, more meaningful business relationships through face-to-face meetings. A study from Harvard Business Review emphasized that 95% of participants consider in-person meetings critical for maintaining long-term partnerships.
Dion Marketing is also offering a free one-hour online consulting session. During this time, participants can discuss marketing topics with Dion, gain advice and find out more about DiONSITE.
Dion previously served on the marketing committee for the International Association of Amusement Parks and Attractions and speaks on a variety of marketing topics at conventions, seminars and symposiums throughout the country.
For further information, go to dionmarketing.com/our-services.
Dion Marketing is a woman-owned and women-operated, full-service marketing firm offering a variety of marketing and advertising services, public relations and design. It has secured dozens of top marketing awards for clients including Best Social Media Campaign, Best YouTube Commercial, Best Billboard Campaign, Best Print Ad and Best Brochure by the World Waterpark Association.
The firm has been vetted by the U.S. Small Business Administration and has earned its WOSB credentials along with being recognized as the 2023 Best of Florida Winner for marketing firms in the state.
