VideoLuxury
Technology is rapidly changing.
For decades, phones were used for talking — now, in 2019, every cellphone owner carries a camera in their pocket. This is great for capturing family events, taking selfies or recording videos of your pets. Although cellphone camera quality has improved, there are certain photographic situations that call for a professional photographer. Real estate photography is a perfect example.
Many agents around the world rely on unedited cellphone-quality pictures to sell their listings. You can spot them instantly on Zillow — the rooms appear small, poorly lit and grainy. The question is: Why?
Professional photos cost money, and a lot of agents are not interested in paying someone to do something they think they can do themselves. Real estate photography is an art; there are tricks and methods to perfectly capture a space. When you hire a real estate photographer, you are not just spending money, you are investing in your listing with the belief that a picture is worth a thousand words. An evenly lit space, photographed with a wide-angle lens, color corrected and sharpened will make your listing stand apart from the others. A well photographed space will catch the attention of buyers and sell your listing faster.
If a picture is worth a thousand words, a video at 24 frames per second says a lot about your listing! Video tours are becoming increasingly popular amongst real estate professionals. Video is an excellent way to bring your listings to life. A lot of agents rely on free video software that convert your still images into a Ken Burns style video. You have seen it before; the images slowly zoom in and out over smooth jazz. This style of video is great for documentaries on the Civil War — but it doesn’t say much about your listing, and it definitely does not introduce a new perspective.
The game changer? Matterport 3D virtual tours. This unique camera uses infrared technology to scan a space and create 3D models, floor plans and virtual tours. It allows viewers to virtually walk through an entire space in high definition. This is fantastic for homes that have unique floor plans; it can easily give buyers a sense of direction by actually walking through a space. Using Matterport, you will impress your clients with this cutting-edge technology. Matterport tours are professional, easy-to-use and will definitely capture the attention of your clients and prospective buyers. The future is now!
As technology grows and changes, there are many tools you can use to promote your listing. Professional photography, video and Matterport 3D Virtual tours are a few engaging ways to get individuals excited about your listing, but also a helpful way to find the right buyer for the right home.
Ryan Keller is a photographer and videographer with Video Luxury. For more information, visit VideoLuxury.Wordpress.com.
