An artist, lover of textiles and environmentalist at heart, Courtney Krug has spent most of her life searching for a way to bring together her three passions. Now, Krug has announced the launch of her fiber-and-dry-goods line, AT300NELSON.
AT300NELSON is a textile design firm that specializes in one-of-a-kind fabric sold by the yard as well as made-to-order pieces such as ottomans and pillows – all enveloped in fabric hand-designed by Krug.
“After a decade of boomeranging back and forth from Florida to California and everywhere in between, my husband, Jake, and I chose to move home to be close to family and so I could start AT300NELSON,” said Krug, a Northeast Florida native who completed studies in fashion design at Otis College of Art and Design in Los Angeles. “My time on the West Coast, specifically in the Santa Cruz Mountains, as well as the encouragement of my dad and growing up surfing both coasts, have all influenced my designs.”
Krug’s work begins with pen or pencil on paper. Once she’s mastered her design – heavy in organic details, architectural lines, high contrast, stacking patterns and block print inspiration – she recreates it on canvas and prepares it for print. Her designs are brought to life on a naturally-woven, certified linen and cotton blend from Belgium using third-party certified dyes free of any metals or California Prop 65 chemicals.
“The work itself is such a journey,” Krug said. “Building a product line that all works together for the colors and the prints to be cohesive is an undertaking. I have spent years creating this body of work and freely admit that nearly half of my designs didn’t make the final cut. Although my home furnishings are limited to ottomans and pillows (for now), my fabrics can be ordered to render your vision. Shower curtains, headboards, window treatments and bedding are just a few of the possibilities. Fashion is so fickle. I chose to create a building block through patterns of shapes and colors that may remain as timeless and open as you make them.”
For further information, go to at300nelson.com.
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