Margaritaville nearing completion, prebooking now


Construction is nearly complete on the Margaritaville Beach Hotel in Jacksonville Beach, and future visitors may prebook their stays now, though the resort’s opening date is still six months away.

The eight-story, Jimmy Buffett-inspired hotel will be located on the ocean at 715 1st St. North. It will feature 202 guest rooms with the brand’s “casual-luxe design,” signature food and beverage concepts, a fitness center, meeting space and an outdoor recreation area with a beachside pool and fire pits.

The hotel’s U-shape was designed to maximize the number of ocean-view rooms. There will be an internal parking garage and expanded city bike lanes.

According to the company, the design team worked with the state’s Fish & Wildlife Conservation Commission to create well-lit beachfront pedestrian areas that will also help conserve sea turtle populations. Lighting is always a concern along the coast, as hatchlings tend to follow landside lights rather than crawl toward the ocean.

The resort’s website touts the coastal location, specifically mentioning the nearby beaches, fishing pier and water sports and more than 70 golf courses within driving distance.

MSB Hotels IV of Ormond Beach purchased the property in October 2017 for $11 million, and workers broke ground at the 1.14-acre site on March 8, 2019. The hotel is being developed by Elite Hospitality of Ormond Beach.

The resort will include a two-story LandShark Bar & Grill, which is inspired by the traditional beach bars of the Atlantic Coast, and a “LandShark Lookout” observation deck. This open-air patio will offer views overlooking the white sand beach. Joe Merchant’s Coffee and Provisions will offer signature gourmet coffee to get the day started.

Each room will include a mini-fridge, coffee maker, 49-inch LCD Smart TV and premium Margaritaville signature bedding. Walk-in showers and plush bathrobes add to the ambiance of luxury.

The website allows visitors to prebook their future stays. The resort will open to the public in April 2021. Go to to learn more.