Mary Fisher, founder of Fisher Agency, to retire


Mary Fisher has completed the sale of Fisher Agency to Erin Gordon, a digital, traditional and creative marketing professional and entrepreneur. Fisher Agency is known and well-respected throughout Northeast Florida and Southeast Georgia for branding, website and branding solutions, and public relations. The agency has grown exponentially to national prominence for digital advertising and social media expertise, especially for franchises.

Fisher started in 1979 as a graphic designer working with Lee Printing and later became creative director of Jacksonville Magazine.

Subsequently, she found her wings as a woman entrepreneur and started Mary Fisher Design (1989), which became Fisher Design & Advertising and later evolved into the full-service company Fisher Agency.

Fisher witnessed significant growth in the following years as one of the first woman-owned, website-design companies in America. In 2020, she merged Fisher Agency with Savvy Partner, led by Gordon, who purchased a controlling interest. This strategic acquisition played a vital role in Fisher’s transition plan. On April 1, Fisher will officially retire and continue as a consultant, as needed.

Fisher Agency’s client lists include Mayo Clinic, Baptist Health, Watson Realty Corp., Ace Hardware, Jacksonville Orthopaedic Institute, Alivia Care and Community Hospice & Palliative Care, Arizona Chemical, Gate Petroleum, Jacksonville Suns, Brumos, Patriot Rail and many banks and credit unions, just to name a few.

Fisher was honored as one of Jacksonville’s “Most Alluring People” (1990) by Jacksonville Magazine; “Entrepreneur of the Year” (2007) by Women Business Owners (WBO) of North Florida and “Woman of Influence” (2015) by Jacksonville Business Journal.

Fisher faced and overcame insurmountable odds during her four-decade career. The biggest hurdles were major injuries in a serious car accident. She suffered 13 broken bones and severe internal injuries, requiring a month in the hospital followed by many more months of grueling rehab. She persevered throughout and continued to run the company and moved it forward.

Her legacy is paired with passionate inspiration as a role model for fellow business owners and a mentor to students from FSCJ, UNF, Junior Achievement, Chamber of Commerce, Women’s Business Center’s Athena PowerLink and Women Business Owners of North Florida. Fisher believes in giving back and always gives a hand to people and causes she cares about.

Her new endeavor reflects a heartfelt desire to support veterans by honoring her father, a WWII Burma Banshee fighter pilot, veteran husband and brother. She has just finished and supports the corresponding Burma Banshees Facebook page. She will continue supporting military veterans after retirement.

Friends will see her on the Queen’s Harbour Golf Course, enjoying a crab leg feast at her favorite restaurants, or just around town as she celebrates more than four decades of “a job well done” as she passes Fisher Agency on to Gordon and the next generation to create an even more successful business future.