RangeWater debuts Olea brand at 2 Florida communities

Company’s first age-targeted projects open doors to residents

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RangeWater Real Estate’s first two age-targeted communities, Olea at Viera and Olea at Nocatee, opened their doors to residents this month in Florida.

The new Olea brand is purposefully designed for empty nesters looking to lead an active and social lifestyle with the convenience and freedom of apartment living. The two projects are located 140 miles apart on Florida’s east coast and mark the start of RangeWater’s age-targeted housing expansion across the Sun Belt.

 The concept for Olea is centered around community, with the idea that today’s empty nesters, who are more active than preceding generations, seek a vibrant living experience with specialized events and programming unique to their neighborhood. The Olea properties offer amenities that include high-quality appliances and finishes, as well as a furnished library and media room, large activity center, raised garden beds and more social green spaces than most Class A multifamily properties.

 “The opening of our first Olea developments represents a significant milestone for our company,” said Steven Shores, CEO and president of RangeWater Real Estate. “Age-targeted communities are an important and growing part of our story, and the establishment of the Olea brand demonstrates RangeWater’s commitment to delivering quality apartments to empty nesters looking to downsize and lead free, active lives.”

 Given the current circumstances with COVID-19, RangeWater’s management team has been employing creative virtual leasing strategies that connect with potential renters and educate them about the Olea lifestyle. This includes recorded video tours of the homes and amenities, and live virtual tours with an experienced marketing representative. The Olea teams are also hyper-engaged with the local neighborhoods, curating gifts and experiences for each new resident who moves in, in turn supporting local small businesses that may have been struggling these past few months.

 “We believe now more than ever residents will seek out properties that embody strong community connectivity,” said Michael Oliver, vice President of development at RangeWater. “Our Olea brand was built on that foundation and we are excited to provide highly social communities for these residents, starting with imaginative virtual experiences as we continue to navigate COVID-19 upon opening.”

 The one-, two- and three-bedroom apartment homes deliver hospitality-level service to residents through onsite concierge services and a lifestyle coordinator, who will help coordinate cooking classes, cocktail socials, seasonal crafting and more. Olea at Viera and Olea at Nocatee feature resort-style amenities that are ideal for both active and relaxed lifestyles, including a community garden with worktables and benches; luxury pool area with a fire-pit lounge, hot tub and grills; fitness studio with yoga and cardio; game room with TVs and pool tables; and access to walking trails throughout the communities.

 Located in Viera within close proximity to the River Lakes Conservation Area and the Atlantic Ocean, Olea at Viera’s 166-unit community offers a top-notch, customized living experience. Whether residents are in the mood to mingle at the farmhouse-style social kitchens and community dining tables or enjoy a relaxing night in their personal oasis complete with granite countertops and spa-worthy tubs, there’s something for everyone.

 Olea at Nocatee, the 175-unit community in Ponte Vedra, is located just minutes away from pristine beaches and miles of multi-use fitness trails. Its central location offers incredible access to a wide variety of eateries, boutique shopping, health and wellness options and recreational activities.

 RangeWater is known for building quality multifamily communities across the Sun Belt and is currently active in Atlanta, Orlando, Tampa, Jacksonville, South Florida, Raleigh, Charlotte, Charleston, Dallas, Austin, Nashville and Richmond.