In normal times, Zula Surf Company is a popular place to seek out clothing and accessories for surfing, skating and the beach-going lifestyle. But in March the COVID-19 outbreak forced Zula, like so many other businesses, to temporarily suspend operations.
During the hiatus, however, owner Dan Safra and his team demonstrated what it means to be a good neighbor.
At each of the store’s two locations, they set out a table of food for anyone in the community to, as their sign read, “take whatever you need; give whatever you can.”
Their efforts meant that people thrown out of work by the shutdown would still be able to eat. And it inspired others to contribute to the cause.
It all began when Safra’s employees, some with young children, reported their inability to get unemployment payouts due to the overwhelmed state system.
“At first, I was just trying to do something nice for my employees,” said Safra.
He went to a restaurant supply store in Jacksonville and purchased a bunch of food.
“I texted everybody, and I said, ‘Come to the store, and take whatever you need,’” he said.
His gesture was a success, and he purchased more food. This time, he set up tents in front of his stores, offering the goods to anyone in need. He also contacted local farmers and food banks in hopes of adding to what he had to offer.
Soon, others wanted to help and before long, they were buying canned goods at The Fresh Market to drop off at the tent. Others drove up and delivered a box of groceries. Some thoughtful people remembered to contribute baby food.
The effort ballooned and Safra brought in some of his employees to help run it.
“I saw how many good people surround us,” he said, adding, “Good people are attracted to the good that you do, and they want to be a part of it.”
Eventually, people began to go back to work and the need fell off. The effort concluded near the end of June, though Safra said he still has a box of goods in his back room should anyone still need something.
One thing Safra said he learned from the experience was how people who were used to working for a living were uncomfortable going to a food bank. The Zula food distribution tables allowed them to remain anonymous while getting what they needed. It helped some people to preserve their sense of dignity.
Zula Surf Company is open again and back in the business of surf, skate and beach merchandise. Its stores are located at 840 State Road A1A, Ponte Vedra Beach, and 4720 Town Crossing Drive, Jacksonville.
