True Spec teams up with Travis Fulton, opens Ponte Vedra location


The Travis Fulton Golf Studio has developed into one of the golf world’s top-notch facilities to learn the techniques behind the game, and now it is taking honing one’s skill to the next level by partnering with True Spec Golf.

True Spec Golf is a worldwide leader in custom club fitting and creation and opened a True Spec Ponte Vedra at the studio’s facility located at 14797 Philips Highway, Suite 202 on Nov. 21. 

Golfers can work directly with Travis at the studio to learn more about their own golf game and the steps needed to improve their technique and develop more skill, but now they can also get their clubs fitted to help take their play to the next level as well and has developed a national following through his work with Golf Channel.

“I’m passionate about golf instruction, regardless of whether I’m speaking to a national audience or one-on-one with a student at my studio,” Travis Fulton said. “True Spec exhibits that same dedication and attention to detail with their clients and I’m delighted to have them onboard.”

The studio’s location just south of TPC Sawgrass is something that True Spec Golf believed made for an excellent fit and they are excited to be in the backyard of some of the best golf options in the world, as well as being affiliated with a known commodity such as Travis Fulton.

“The mere mention of Ponte Vedra understandably rouses pleasant images in the minds of most golfers,” said Ryan Richardson, president of True Spec Golf. “We’re thrilled to be setting up shop there and operating alongside someone as talented and successful as Travis Fulton.”

The studio is already set up with a state-of-the-art-About Golf Simulator, putting green, bar, televisions and more to help host great events along with helping to grow the game. 

 The new True Spec facility features an indoor fitting bay equipped with a Foresight GCQuad launch monitor and utilizes True Spec’s brand-agnostic fitting matrix of more than 50,000 club head and shaft combinations from every major equipment manufacturer. Each club will be custom built at True Spec’s headquarters located in Scottsdale, Arizona to the exact specifications derived from the fitting process. 

The fitting process consists of three steps, the first is the interview portion, which is where the master fitter gets to know the player and initially learns about their game and the clubs they currently having in their bag.

This is followed by the second step, which is testing the equipment to narrow down which club types work best for the player and the final step is the master fitter’s recommendation of the best combination of club head, shaft and grip works for them to get the best out of their game.     

Fitting sessions range from $125 to $375 for a full bag fitting.

This will be True Spec’s eighth fitting location in Florida, and to book a custom fitting appointment, golfers can go to to pick a location and time.