Upgrade Labs, the world’s first “Human Upgrade Center” and brainchild of Danger Coffee founder Dave Asprey, has announced success stemming from the 10th annual Biohacking Conference and the growth seen by the business so far in 2024 with plans for five new locations in the remainder of the year.
Hosted in Dallas this year, the 10th annual Biohacking Conference, a three-day event that pushes the boundaries of human potential and longevity, has been the brand’s most successful to date.
A milestone for Upgrade Labs, the event served as an opportunity for “biohackers” to come together and learn from the leaders at the forefront of the industry.
The brand is already planning for the 2025 and 2026 conferences to be held in Austin, Texas, Upgrade Labs’ home market.
Having celebrated the opening of their new locations in Calgary, Alberta, in April, and Oakville, Ontario, in May, the brand anticipates opening several new locations throughout North America.
Upgrade Labs will be bringing new facilities to: Ponte Vedra Beach; Orlando; Greenville, South Carolina; Austin, Texas; Coeur d’Alene, Idaho; and Park City, Utah.
Dave Asprey, founder and CEO of Upgrade Labs, spoke on the impact of these new locations.
“We are thrilled to be opening six new locations in 2024, as this is a huge step towards our brand’s ultimate mission of introducing restorative and preventative therapies to new communities,” he said. “We are confident that we have found the right partners to join the Upgrade Labs brand as we work to positively impact lives throughout North America.”
Upgrade Labs has spent the last year honing its efforts on laying a strong foundation at the corporate level in order to best support franchise partners and ensure strong location openings.
In Q1 of 2024, Upgrade Labs hired a new fractional chief marketing officer, Carin Oliver, and has benefited from her expertise and support.
“Approaching our development from a slow and strategic standpoint has allowed Upgrade Labs to ensure continuity of guests’ experience as well as franchisee success across all of our locations,” said Asprey. “We have worked hard to streamline our operations and boost internal support to help best guide our franchisees and are seeing our efforts pay off through our national growth, and we are eager to find new potential franchisees to join the Upgrade Labs family.”
