Over its nearly 36 years, Panache salon and spa has built a solid reputation for exceptional service, which keeps clients coming back.
Located at 1089 A1A Beach Blvd., St. Augustine, Panache is owned by Michelle Vijgen and Kristy Weeks and employs 50 people.
The salon offers haircuts and styling, color and lash services, manicures, pedicures and more. Among the spa services are deep-tissue massage, couples massage, facial massage and HydraFacial treatment.
“My favorite is our Stress-Fix, which is a 75-minute massage that’s really geared toward stress points on our body, which would be like our shoulders and neck – where a lot of people hold tension,” said Vijgen.
One of the keys to the business’s success is the brand of products it uses: Aveda. These products are vegan and plant-derived with packaging that’s 94% post-consumer recycled. In addition, all of the products are cruelty-free, which means there is no animal testing.
And all Aveda products are produced using wind power.
“It’s an amazing company to be aligned with,” Vijgen said.
In addition to their use in the services Panache offers, Aveda products are available for purchase.
Panache is also a Green Circle Salon, which means 95% of the waste produced by the salon is repurposed or recycled. In fact, Panache is a carbon-neutral business.
“We participate in an initiative to negate your carbon footprint when you come to the salon as a guest,” said Vijgen. “And we negate the carbon footprint of all of our employees coming to work.”
Panache recycles hair foils, cotton swabs, wax strips – even the hair.
“We serve from the heart,” Vijgen said, “and it is our joy to make everyone feel and look their best.”
The business is also recognized for how it supports its people and their success, offering opportunities for continuing education and career advancement.
Its commitment to excellence and to its core ethical principles help to set Panache apart from many of its competitors.
“The mission of Panache is to care for our team, our guests and our community from scalp to soul and bring joy one service at a time.” said Vijgen. “Our ultimate goal is that you leave here feeling your most beautiful from the inside out.”
To learn more, go to getpanache.com.
