World’s most expensive dress once worn by Marilyn Monroe coming to Ripley’s Believe It or Not!


Ripley's Believe It or Not! in St. Augustine will unveil the world’s most expensive dress on Feb. 13. The dress was worn by Marilyn Monroe when she sang "Happy Birthday, Mr. President” to John F. Kennedy on his 45th birthday at Madison Square Garden.

Ripley’s set a new Guinness World Record for the most expensive dress sold at auction after acquiring the dress from Julien's Auctions for $4.8 million. After auction fees, the dress cost over $5 million – making it the most expensive dress in the world.

“This is the most famous item of clothing in 20th-century culture,” said Vice President of Exhibits & Archives for Ripley's Believe It or Not! Edward Meyer. “It has the significance of Marilyn, of JFK and of American politics.”

Meyer has been acquiring items for Ripley's for over 39 years; he placed the winning bid on the dress.

The dress will be on display from Feb. 10 to March 31. To be held from 6 to 8 p.m., the event at Ripley’s will also feature wine, a professional Marilyn Monroe impersonator, a screening of "Some Like It Hot" and more. Those dressed in a 50s themed attire will get the chance to win a prize for best outfit. For more information, visit and Ripley’s is located at 19 San Marco Ave.