4th Avenue South shops hold holiday open house


The shops and businesses of 4th Avenue South in Jacksonville Beach kicked off the holiday season last week with a festive open house. Guests enjoyed holiday refreshments and entertainment by Mid-Life Crisis while getting a jump on their seasonal shopping at participating businesses, which included Sidney Cardel’s, Ashes’ Boutique, Cottage by the Sea, Cottage by the Seaside Shoppes, Gregory Paul’s and Luxe Hair Studio.