Area coffee company partners with First Coast Surfrider to support oceans

Proceeds from special blend donated to Surfrider Foundation


Civilized Coffee, a Jacksonville-based coffee company, has teamed up with First Coast Surfrider to create a special blend of Surfrider Select coffee to help support clean oceans and waterways in Northeast Florida.

Sales began Saturday, June 20 — International Surfing Day — with a portion of the proceeds going to First Coast Surfrider to help it continue its mission and activism.

“The First Coast Chapter is excited to announce a collaboration with Civilized Coffee just in time for International Surfing Day,” said Kassidy Kinkel, treasurer of the First Coast Chapter of the Surfrider Foundation. “The chapter is constantly working to protect the coasts we love, and this special day gives us the opportunity to pause and celebrate our waves and beaches.”

A blend of Kenyan and Ethiopian arabica beans grown in the mountains of Africa, Surfrider Select is precession-roasted to create smooth flavors of milk chocolate, brown sugar and hazelnut.

The First Coast Chapter of Surfrider was founded in 2002 and spans the First Coast from the Georgia border to the end of Anastasia Island.

“Civilized Coffee believes in open, honest civilized conversations, and we believe our collaboration with Surfrider can bring some light on the necessary conversations that are needed to help protect our oceans everywhere,” said Mark Patterson, Civilized Coffee co-founder. "Our collaboration with First Coast Surfrider has a local voice with a global impact."

Civilized Coffee is built on a dual passion for coffee and supporting local communities. Before launching the company in 2017, co-founder Jeff Norton traveled to East Africa to meet and work with small-scale farmers. By working directly with these farmers, Civilized Coffee is able to support their practices, culture and continued economic growth.

Surfrider Select is available at It will soon be available for sale by retailers.


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