Creative Spark Marketing, a boutique agency founded by Ponte Vedra Beach native and University of North Florida alumna Lori Moonen, has built its reputation by delivering personalized marketing solutions and measurable results for businesses across diverse industries, including specialized expertise within health care.
As the agency celebrates its 10th anniversary, Moonen attributes Creative Spark Marketing’s continued success to its strategic approach and deep commitment to each client’s unique goals.
Moonen established Creative Spark Marketing in 2015 after recognizing a need among businesses for strategic, creative marketing support. Her previous experience includes serving as vice president of marketing and public relations for Coastal Health in Northeast Florida, where she directed marketing strategies for more than 20 distinct brands.
Moonen's extensive health care background provided the foundation for Creative Spark Marketing’s success in navigating the unique challenges of health care marketing, including communications, patient and provider education, practice growth and regulatory compliance.
“Our mission from day one has been to make marketing a strategic asset, not a burden, for our clients,” said Moonen. “We pride ourselves on reigniting their passion for their brands through creative solutions and a truly collaborative experience."
Creative Spark Marketing serves clients across diverse industries including health care, tourism, home services, real estate, professional services, aesthetics and concierge businesses.
With a foundation built on Moonen’s understanding of industry nuances, the agency provides a full spectrum of marketing solutions such as strategic branding and identity development, advertising campaigns, public relations, crisis communications, digital marketing, website and graphic design, social media management, community outreach, reputation management, multimedia production and media planning and buying.
“We tailor our services for each client’s unique goals,” Moonen explained. “Whether we are launching a new health care practice, refreshing an established brand or running focused promotional campaigns, our goal is always measurable impact.”
Since its inception, Creative Spark Marketing has expanded strategically to a team of 13 professionals. Moonen collaborates closely with experienced leaders including Anna Brooks, director of client relations; Amy Lyn D'Alesio, director of communications and design; and Michelle McCormick, business development and events manager. Collectively, the leadership team brings more than 75 years of industry experience to the agency.
“Our clients immediately notice the powerful, contagious energy and collaborative spirit our team brings to every project,” Moonen said. “Some of us have worked together for more than a decade, and that cohesion is a foundation of our success. It sets us apart and makes each collaboration impactful and enjoyable.”
Creative Spark Marketing is actively involved in the local community and holds memberships in professional organizations including the American Marketing Association, Public Relations Society of America and the St. Johns County Chamber of Commerce.
“We’re excited about upcoming strategic projects planned for 2025 and beyond,” Moonen said. “We encourage prospective clients to connect with us to explore partnership opportunities and future successes.”
