With the recent addition of a local team of real estate professionals, Keller Williams Realty Atlantic Partners has expanded into the Ponte Vedra market.
In June, the biggest real estate company in the world opened its newest office at 190 State Road A1A, Ponte Vedra Beach. It is the headquarters for the Lisa Barton Team, which is now working under the Keller Williams umbrella.
This is the first office in Ponte Vedra for Keller Williams Realty Atlantic Partners, which is based in Jacksonville Beach.
The new office gives the brokerage greater exposure to the luxury side of the business, both with listings and with buyers. The 32082 ZIP code is a highly prized area for both real estate professionals and their customers. In fact, the Lisa Barton Team is considered a “luxury international specialist.”
“For our organization as a whole, it gives us greater exposure in Ponte Vedra, which we’re very excited about,” said brokerage Managing Partner Mark Dilworth. He added that it gives agents living in Ponte Vedra another office they can work from.
More importantly, it aids the important development of relationships between the real estate professionals and the community.
“This just gives us more opportunity to have more interaction between our current Ponte Vedra agents and Ponte Vedra customers,” Dilworth said.
Real estate agent and Realtor Lisa Barton pointed out that her team will benefit by their ability to work with 187,000 other Keller Williams agents across the nation.
“It gives me awesome networking ability,” she said.
With 1,000 people moving to Florida every day, Barton’s team can reach out to agents in the areas they are moving from and promote the Ponte Vedra community as a destination.
The arrangement also gives Barton’s team access to Keller Williams’ software system, which offers a variety of tools that will help them achieve their goals.
“That was part of the draw for my team,” Barton said.
That team includes three agents in addition to Barton: Tonya O’Quinn, Marsha Keller and Sean Muserallo.
Though under the Keller Williams umbrella, Barton’s team remains its own business.
“They are very team-friendly,” Barton said of the brokerage. She said the arrangement allows her team to work more efficiently and effectively.
She called Dilworth “super-supportive” and a big influence in her business becoming a part of Keller Williams.
“We feel really good about the partnership,” she said. “We really do.”