Manormor Sotheby’s changes name to First Coast Sotheby’s, opens Ponte Vedra Beach headquarters


Manormor Sotheby’s International Realty has changed its name to First Coast Sotheby’s International Realty, the company recently announced.

Led by Jeffrey and Jane Chefan, the boutique North Florida firm also recently opened a new headquarters in Ponte Vedra Beach at 820 A1A North along with a second office in the Ritz Carlton Amelia Island Hotel. The firm will focus on serving Northeast Florida’s luxury residential real estate market.

“The name change denotes not only the geographic area that Jeff and Jane so respectfully serve, but it identifies the unique sense of place the residents feel from Amelia Island all the way to Palm Coast,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “This is truly a special market in Florida, and we are delighted to have a brand and brokers that/who align so well with its values.”

Jeff Chefan, the firm’s managing broker, added, “We’ve been incredibly fortunate over the last several years, increasing our footprint to serve more buyers and sellers in North Florida. Not only can we leverage our strength in the local market, we offer a unique worldwide exposure to the luxury buyer and seller – one of the many benefits to being affiliated with Sotheby’s.”

The new Ponte Vedra Beach office builds on the Chefans’ 25 years of experience in the luxury home market.

“We’re serving more buyers that look to our area to grow their real estate portfolios, and relocation to the market has been on the rise as well,” Jane Chefan said. “More buyers are discovering North Florida and we’re excited to help them discover the best properties, while catering to their needs with the best service in the industry.”

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 900 offices in 70 countries and territories worldwide. First Coast Sotheby’s International Realty listings will be marketed on the global website and receive additional exposure generated through association with the Sotheby’s auction house.