The second annual AS IF! The ‘90s Fest will take over Francis Field in downtown St. Augustine from noon to 9 p.m. May 21.
Headlining the event this year will be Grammy-nominated singer Montell Jordan, Southern California rock band Eve 6 and Quad City DJ’s.
Jordan rose to fame in the 1990s with tunes like “This Is How We Do It,” “Somethin’ 4 da Honeyz” and “Let’s Ride.” Eve 6 is remembered for its hit singles “Inside Out,” “Here’s to the Night,” “Promise” and “Victoria.” Quad City DJ’s, a multi-platinum group is best known for the original “Space Jam” theme song as well as the hit “C’mon N’ Ride It (The Train).”
“Growing up in the ‘90s was incredibly influential to me as a musician, event producer and creative,” said Jeanetta Cebollero, owner of Ancient City Entertainment and the organizer of the festival. “From the fashion and the pop culture to the hip hop and the rock, the 1990s were by far one of the best decades.”
Proceeds from the festival will benefit ACE Alliance, a nonprofit that assists movers and shakers who dedicate their craft and livelihood to the culture of tourism, entertainment and hospitality serving Northeast Florida. The inaugural AS IF! The ‘90s Fest raised more than $50,000 for ACE Alliance, and Cebollero and her team are looking to raise even more money this year.
The festival was also awarded a Tourist Development Council grant from St. Johns County for this year after last year garnered a 2.6 million measured engagement reach with people flying in from as far as Seattle to attend.
“Part of what makes me so impassioned about hosting AS IF! The ‘90s Fest is the philanthropic arm of the festival,” Cebollero said. “Between hurricanes and the pandemic, local musicians and creatives need us now more than ever. To give back to them through ACE Alliance is the cherry on top. I hope everyone in Northeast Florida and beyond will join us on May 21 for the official kickoff to summer and the best day of the year.”
The one-day event will feature live music, games, a water slide, vendors, food trucks and more. General admission tickets are $20. Admission for children age 10 and younger is $5. VIP tickets are $60 each and include lounge area, top shelf cash bar, air-conditioned porta potties and sponsor swag.
For vendor and sponsorship opportunities, contact Cebollero at email@example.com.
For more information or to buy tickets, go to www.asifthe90sfest.com.
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