A new My House Fitness franchise has opened in Ponte Vedra Beach.
Located at 2 Fairfield Blvd. (Suite 4) in the same plaza as Starbucks, the gym held a grand opening and ribbon cutting ceremony last Thursday, July 27. The business “soft” opened in the end of June.
According to Doug Siewart, the franchise’s co-owner and one of its personal trainers, the gym specializes in individualized personal training that focuses on the goals and schedules of its clients. He said clients work one-on-one or in small groups with trainers, explaining that the small group option affords people the opportunity to train with their spouse, significant other, sibling or friend.
“We really try to hone in on what they’re trying to accomplish, and we make it adaptable to their schedule,” he said. “You tell us when you want to be here, and we’ll be here.”
The franchise owner explained that the gym is essentially redesigned for each training session. Most of the equipment, he said, lines the walls of the gym, leaving the middle of the facility wide open. For each session, however, trainers move the necessary equipment for that particular client or group of clients from the wall to the middle of the facility to personify the mission of providing clients with customized training plans.
Siewart noted that clients typically participate in programs that include two or three sessions per week, with each training session lasting about 30 minutes and ranging in cost from $25-30. He added that the business is currently offering a $99 first month special to its first 50 clients. For more information about the new business, call (904) 834-4711.
“It’s about the individual goals and schedules of the clients,” Siewart reiterated. “We’re making it available for clients to live fit for the rest of their lives.”