One of Us: Seth Movsovitz


As president and co-owner of Ponte Vedra Home Care, Seth Movsovitz oversees a state-licensed home care agency that provides companion and personal care services to clients living at home, in an assisted living facility or nursing home. As its name suggests, the company has local roots: The business’s leadership team graduated together from The Bolles School. Movsovitz lives in Ponte Vedra with wife Kaki and children Maci, Murphy, Marlin and Mackson. The family also includes cats Mello and Lani and fish Oscar and Otis.

What are some of the services your company provides?

We customize a care plan for each client based upon their unique needs and can help out for as brief a time as several hours per day, or as comprehensively as 24 hours, seven days per week. Our unique, personally designed care assists client’s at various stages of life, along with easing the stress on those supporting the client. We also specialize in caring for clients with all stages and types of dementia. Our Co-Owner, Dr. Amy Pohlman, has a PhD in Neurophysiology and is an expert at providing education, support and guidance to families in need. 

You used to be an elementary school teacher. What prompted you to open a home care business?

I taught elementary education for eight years and truly enjoyed its challenges and rewards. A fellow teacher started a home care agency in another state and asked me to come aboard. I evolved from working with 9-year-olds as their guide and mentor to holding the lives of 90-year-olds and their families in my respectful and wise care. My wife and I have produced four children, which also felt like a “classroom” in our household. We are proud of their successes in life. 

What do you find to be the services that local seniors need most?

Companionship and respect along with legacy-leaving recording of their lives; nurturing and enriching their mind and body; assistance with daily routines, including medication reminders; homemaking assistance and/or personal care; and help conducting errands.

Do First Coast seniors face any unique challenges with regard to home care?

Absolutely. Northeast Florida, while offering many varied resources, is more widespread than any other city in the United States. We also have highly variable and challenging weather challenges. Conversely, our environment is endowed with health care organizations that rank in the top 10 nationally. 

What is the most rewarding part of your job?

By far, the most rewarding part of my job is when one of my childhood or high school friends calls us for care for their mom or dad. I had one of the best childhoods one could ever ask for growing up here in Jacksonville, and it gives me great pride to provide care for some of the parents who made my youth so special. They made me feel comfortable, safe and secure. As I travel into their respective stages of life, I am honored to return the favor. My partners protect this like siblings, and endeavor to mirror my passion and caring.