Ponte Vedra Inn & Club showcases spring trends at 2nd annual ‘Fashion Bash’


The Ponte Vedra Inn & Club’s Fashion Bash on the Boulevard made its return to Ponte Vedra Boulevard last Saturday, Feb. 24, showcasing the various spring ensembles now available for purchase at the club’s Surf Shop, Golf Pro Shop and Men’s Shop.

Attendees of the Fashion Bash were treated to mimosas and refreshments as they took in the show, and several viewers also took home raffle prizes, which included wine totes, candles and clutches. Held at the historic inn’s typically exclusive Surf Club, the event was open for the public to attend and learn more about what the Inn & Club’s shops have to offer.

“We had it last year, and we had such a great turnout and such a great response that we brought it back this year,” said Jessica Mootz, retail manager for the Ponte Vedra Inn & Club. “We’re going to do it every year, just to bring people into our shops – mainly the Surf Shop and our men’s store – and to raise awareness that we are open to the public for the stores. They’re open for anybody to shop.”

Put together with the help of Denise Carol Models & Talent Agency, the fashion show featured items from such high-end designers as Lilly Pulitzer, Tory Burch, Bailey 44 and Southern Tide, which are now on sale at The Surf Shop, The Golf Pro Shop and The Men’s Shop at the Ponte Vedra Inn & Club. For more information about the stores’ retail offerings, visit www.pontevedra.com/recreation_and_activities/shopping/.