Sidney Cardel’s celebrates 40th anniversary of Trollbeads


Before there was Pandora, there were Trollbeads.

Founded in Denmark in 1976, the jewelry company is celebrating its 40th anniversary, and to help Trollbeads fans mark the occasion, Sidney Cardel’s held a 40th Anniversary Party July 1-2 at the Jacksonville Beach store. Featuring mimosas, prize giveaways and a limited supply of 40th anniversary “Lucky Friends” bracelets, the event attracted longtime fans of both Trollbeads and Sidney Cardel’s, who were encouraged to bring in their beads and share their stories of the line that enables fans to create one-of-a-kind jewelry pieces.