St. Johns County officials have announced an upcoming branding effort to reflect the diverse and growing county.
This research-driven, countywide initiative will provide an opportunity for local residents to give their input through focus groups and online participation to ensure the new brand represents St. Johns County’s unique history, diversity and experiences. The branding initiative will help St. Johns County promote itself as a premier location to live, work and visit.
Focus groups have limited seating, and advance registration is required to participate. Those interested in participating should register by contacting Tera Meeks at tmeeks@sjctdc.com or 904-209-4428.
Registration will be first-come, first-served. Due to limited capacity, each person will only be registered to attend one focus group meeting. Registration requests will be accepted until 5 p.m. Wednesday, Dec. 15. The following focus group opportunities are available:
Who: Accommodations, attractions, restaurants and other tourism-based businesses
When: 9-10:30 a.m. Thursday, Dec. 16
Where: St. Johns County Health and Human Services Building, 200 San Sebastian View, St. Augustine
Who: Interested St. Johns County residents
When: 3-4 p.m. Thursday, Dec. 16
Where: St. Johns County Health and Human Services Building, 200 San Sebastian View, St. Augustine
Who: Professional, industrial, retail and other non-tourism based businesses
When: 9-10:30 a.m. Friday, Dec. 17
Where: St. Johns County Health and Human Services Building, 200 San Sebastian View, St. Augustine
To be part of this venture, go to brandingsjc.com and share your favorite story or memory of St. Johns County. If you prefer to let pictures tell your story, post one (or a few) of you, your family and friends at a favorite St. Johns County location. Post both stories and pictures on Instagram using #ShareYourSJC. Your photos might even be used in a social media campaign associated with the roll-out of the new brand.
