Sterling’s Summer Pier Dance to benefit BEAM


The inaugural Sterling’s Summer Pier Dance will be held June 14 at 7 p.m. at the Casa Marina Hotel.

Hosted by Rock Solid Business Law, LLC and Casa Marina Hotel maître d’ and philanthropist Sterling Joyce, the event will benefit Beaches Emergency Assistance Ministry (BEAM) to help feed underprivileged children over the summer break.

Rock Solid Business Law also supported a December BEAM benefit held at the Casa Marina Hotel. The Jacksonville Beach Pier Dance has been held annually in December for the past 18 years to help provide needy families with toys and food for Christmas.

“Knowing that school children would not have their lunch program during summer, we wanted to do another event to raise money to feed them,” Attorney John Miller said. “Rock Solid Business Law is proud to sponsor these kinds of events for our community. Casa Marina was a natural partner, and Sterling Joyce was the obvious choice as the host of the event.”

Miller said the Beaches have been supportive of efforts to aid those less fortunate.

“I have found that if we give Beaches residents an opportunity to support a good cause while having a good time,” he said, “we usually turn out enthusiastically.”

Admission to Sterling’s Summer Pier Dance is $20 and includes one drink ticket. The event will feature live music by BayStreet, with Miller on lead vocals and bass guitar. Tickets will be available for purchase at the door. Beach attire such as sun hats and sundresses is recommended but not required.

The Casa Marina Hotel is located at 691 First St N., Jacksonville Beach.