The Fresh Market opens first-ever Spirits & Wine store in Ponte Vedra

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On Thursday, March 6, community members gathered to be among the first to step foot in The Fresh Market’s first-ever Spirits & Wine store located at 840 A1A North in Ponte Vedra Beach.

The revolutionary spirits and wine store is the first of its kind, featuring a curated selection of bourbons, whiskies, rums, and vodkas, as well as domestic and European wines and craft beers.

“It’s a place where passion meets craftsmanship and every bottle tells a story,” said Olivier Kielwasser, Director of Adult Beverage at The Fresh Market. “Whether you’re a wine enthusiast, a whiskey connoisseur, or simply someone looking for the perfect drink to celebrate life’s finest moments, we’re here to offer you the finest selection from around the world.”

Located beside The Fresh Market grocery store but separated by an adjoining wall, the new store offers shoppers an opportunity to enjoy a pint of beer, glass of wine, or tasty cocktail at The Fresh Market Spirit & Wine’s in-store bar as they relax in the lounge area or shop the store.

“We’re beyond thrilled to be a part of the Ponte Vedra Beach community and to serve you,” said Amanda Burris, store manager at The Fresh Market Spirits & Wine. “We’re incredibly thankful to the team that helped us make this grand opening happen.”

The store promises an experience different from traditional liquor stores thanks to a premium assortment of beverages, including everything from organic wines and regional craft beers to imported charcuterie, sparkling wines, top-shelf liquors, and a selection of international wines.

The 8,029-square-foot store officially opened and invites shoppers to experience the expertise of its staff and its wide variety of beverages firsthand.