This year, THE PLAYERS Championship unveils a new slate of forward-looking features designed to elevate the event for fans at TPC Sawgrass and those watching around the world.
Here’s a look.
Innovations and Technology
Chasing Sunday: PGA TOUR Studios and NFL Films are partnering on an original production that will give fans an inside look at THE PLAYERS through unprecedented, week-long access to stars in the field who agreed to be mic'd up before and during the competition.
TOURCAST Range: Launching at THE PLAYERS Championship, TOURCAST Range is an interactive 3D experience that will allow fans to follow their favorite TOUR players during their range sessions. Supported by TOUR’s ShotLink powered by CDW, fans can watch every recorded shot from each player visualized in a dynamic range environment, with ball flight data including carry distance, ball speed, trajectory and more.
Broadcast Enhancements: Two drones equipped with the PGA TOUR’s Emmy winning Drone AR technology will capture the signature views of TPC Sawgrass. In total, a record four drones will be deployed at THE PLAYERS Championship, enhancing the broadcasts on NBC, Golf Channel and PGA TOUR LIVE with unique aerial perspectives and augmented reality visuals for viewers at home.
PAM Smart Map Wayfinding: THE PGA TOUR app now features an interactive, real-time course map powered by PAM. The app provides turn-by-turn directions to follow favorite players and uses live data to identify crowded areas, suggesting alternative routes to help maintain smooth crowd flow and enhance the fan experience throughout the course.
PGA TOUR World Feed: The feed continues to evolve following its launch at THE PLAYERS in 2025, delivering an even better experience for international fans at the 2026 PLAYERS and beyond.
Sky Sports Enhancements: Sky will provide uninterrupted coverage from the opening tee shot through the final putt, led by its award-winning production team delivering tailored coverage for UK audiences.
On-site Advancements
Iron & Wedge Steakhouse: A new luxury steakhouse concept debuting exclusively for THE PLAYERS Club members, located alongside the 18th green where members can enjoy a true steakhouse experience with a front-row seat to the championship’s final moments.
Chipotle: The official Mexican restaurant of the PGA TOUR will provide a custom, on-site dining concept, offering players, caddies and their families fast, convenient and health-conscious meals, available throughout the week.
Comcast Business Pavilion: Newly expanded for 2026 and open to all spectators, the Comcast Business Pavilion features a two-bay Topgolf Swing Suite powered by Comcast Business, a live SiriusXM broadcast studio, an Xfinity TV sports-viewing lounge, refreshments and daily competitions and prizes.
Palm Valley Village: Located by No. 9 green, the dynamic fan zone offers a range of interactive fan elements: complimentary cups of FAGE yogurt, Supergoop! suncare application station and the ZYRTEC Pollen PuttPutt.
Technics Sound Deck: The immersive, experiential fan viewing area designed to blend golf culture with behind-the-scenes audio allows fans to listen in on exclusive player and caddie conversations at the 9th tee, featuring product demos and giveaways.
Stanley 1913 Engraving: Fans can receive complimentary customization with any Stanley 1913 drinkware purchase from the PGA TOUR Fan Shop, with engravings available nearby within The Grove, located behind the 17th tee. Bars around the course will also serve select beverages in Stanley 1913 stacking pints, which can also be customized for free at the Grove near the Fan Shop.
Enhanced Wi-Fi powered by Comcast Business: Enhanced Wi-Fi powered by next-generation Wi-Fi 7 technology and expanded 6GHz spectrum will provide fans with fast, reliable connectivity in select, high-density areas throughout the course.
SkyMiles Deck presented by Delta Air Lines: Delta will offer fans who show their SkyMiles membership, or join SkyMiles on-site, a shaded vantage point at the 8th green to witness top PGA TOUR players before the turn. Inside, fans can also earn a $5 PGA TOUR Pass reward that can be redeemed at any on-course concessions stand.
Cutwater Canned Cocktails: Making its debut at THE PLAYERS Championship as the official Canned Cocktail Sponsor, Cutwater will feature an open-to-the-public cocktail bar located at Trucks on 10.
Facial Express Entry: Optional, free facial authentication allows ticketed guests to register with a quick photo, enabling faster, seamless entry and shorter wait times.
New Food Vendors – Pie95 and Island Wing Co.
“My First PLAYERS” Buttons: First-time attendees can pick up a complimentary “My First PLAYERS” button at the PGA TOUR Fan Shop.
PGA TOUR Swingman Experience: An interactive fan photo activation featuring the iconic PGA TOUR Swingman pose, with entries eligible to win a trip to Chicago for the 2026 Presidents Cup.
Off-Course Experiences
Sounds of Sawgrass: The inaugural Sounds of Sawgrass concert series, presented in partnership with the newly renovated Ponte Vedra Concert Hall, will feature performances by Tracy Lawrence on March 12 and Robert Earl Keen on March 14, giving fans the opportunity to enjoy live music after a full day of tournament play at TPC Sawgrass.
PGA TOUR Pass: Beginning at THE PLAYERS Championship, the TOUR will roll out a new fan membership program: PGA TOUR Pass. This free-to-join program will be available to fans globally and housed on PGATOUR.COM and the official PGA TOUR App. PGA TOUR Pass will offer a wide range of benefits spanning digital platforms, tournaments, the TPC Network, retail and licensing partners, sponsors and more. Program benefits will continue to evolve and rotate throughout the season.
Creator Series: To celebrate the return of THE PLAYERS, artists Claire Salvo, Rudy Willingham and Cody Sabol will create and share their respective artwork with fans across social channels, with pieces inspired by two-time champion Rory McIlroy, Tiger Woods’ “Better Than Most” putt and the future champion, who Sabol will speed paint in real time.
Betting and Fantasy
PGA TOUR LIVE Betcast presented by DraftKings: A first-of-its-kind watch-and-bet experience from sunup to sundown airing on ESPN+, the Betcast covers more than eight hours during each of the four days of play on the ESPN App, alongside the main Feed, Featured Group and Featured Hole streams.
DraftKings Golf Same-Game Parlays: DraftKings has rolled out the industry’s first true Golf Same-Game Parlay (SGP) offering. Golf SGP on DraftKings allows customers to combine multiple bets within a single tournament into one streamlined wager, delivering a flexible and intuitive way to build around the key storylines that define the biggest events in golf.
THE PLAYERS Fantasy league: Fans can join the Official PLAYERS Championship League within the PGA TOUR’s free to play fantasy game. Users can build a curated lineup, make strategic adjustments throughout the weekend, and compete for an exclusive 2027 Championship prize package that will deliver behind-the-scenes access and premium hospitality to the league winner.
