Benchmarks of Success

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River Garden Senior Services CFO Betty Sorna receives award

River Garden Senior Services has announced that Betty Sorna, chief financial officer and senior associate administrator, was named as the Association of Jewish Aging Services (AJAS) Professional of the Year on March 21 during the 2023 AJAS Annual Conference.

This award is given to honor and recognize an outstanding AJAS professional who reflects the highest standards of knowledge and expertise, has shown exceptional leadership and is highly respected by the staff, residents and families served.

Sorna holds a bachelor’s degree in business administration and a master’s degree in accountancy from The University of North Florida. She is also a Certified Public Accountant.

Sorna has chaired the Medicaid Reimbursement Committee of LeadingAge Florida and has also served as a resource to many colleagues in the field. She has prepared testimony for presentation to the Florida Legislature which has been effective in helping direct additional funding to high quality Florida nursing homes.

As River Garden’s chief financial officer, Sorna has responsibilities that span four interrelated not-for-profit corporations: River Garden Senior Services, River Garden Hebrew Home, The Coves at River Garden and River Garden Foundation. She also has operational responsibilities for admissions and human resources within the 180-bed skilled nursing facility. As CFO, she is responsible for development and implementation of annual budgets in excess of $30 million, and oversees a staff of more than 300.

Sarah Dobson appointed WJCT vice president of development

WJCT Public Media recently announced the appointment of Sarah Dobson as the organization’s vice president of development, effective March 13. In her new role, Dobson oversees the organization’s major gifts fundraising program, known as the “First Coast Society,” along with campaign fundraising and planned giving.

Dobson previously served as the senior director of development for Feeding Northeast Florida, expanding the role she held since 2018. She has worked in the Northeast Florida nonprofit sector since 2007, including independent consulting with the Jacksonville Symphony, Big Brothers Big Sisters of Northeast Florida, Amelia Island Chamber Music Festival, the University of North Florida and more. Previously, she was the director of annual giving for Harvard Medical School.

Benchmarks of success