Grasons, a national estate sales and business liquidation service, has announced the launch of its first franchise in Florida.
Located in St. Augustine, the franchise will serve Flagler and St. John's counties. The new operation will be helmed by Victor Burke, an experienced estate sale professional who also owns Grasons Beach Cities in Orange County, California.
Burke has an extensive career in the estate sale and liquidation industry, having conducted more than 400 estate sales and liquidations. He brings a vast knowledge of antiques, collectibles and collections, making Grasons the top choice in the area.
Before joining Grasons, Burke worked in the eye care and veterinary industries, where he cultivated his strong sense of compassion and care — qualities that translate well into the estate sales sector.
"I am incredibly excited to extend my service to the people of Flagler and St. John's counties," Burke said. "At Grasons, we aim to alleviate stress and bring peace to families during transitional periods. I look forward to bringing my expertise and understanding to the Florida community and continuing to provide top-quality estate sale services."
Grasons offers a comprehensive suite of services, including professional appraisals, estate sales, complete cleanouts and business liquidations, providing streamlined solutions for families, trustees and executors during transitional periods.
Simone Kelly, Grasons founder and brand president, expressed confidence in Burke's leadership of the new Florida franchise.
"Victor's immense experience in the industry and his profound understanding of people make him an excellent fit to lead our first Florida franchise," Kelly said. "His commitment to service and compassion align perfectly with Grasons' mission, and we look forward to supporting his growth."
Grasons is part of the Evive Brands family.
For more information about Grasons and its estate sale and business liquidation services in Flagler and St. John's counties, go to grasons.com/estate-sale-companies/stjohns-flagler-fl. To schedule a free consultation with Burke, call 904-417-3409.
