Bringing quality and comfort to the market of children’s boutiques, Teri-ann Wigfield and her husband opened their new store, Jet & Ivy, in St. John’s County just a few short months ago, but the journey has not been an easy one.
Wigfield and her husband have spent over 25 years in the retail field, and when they moved to Northeast Florida from their home in Manhattan, they knew that fulfilling their dream of owning a boutique was a no-brainer.
“There are so many new families,” said Teri-ann Wigfield, “there are so many new people.”
Indeed, The Forum at Greenbriar was so new when the Wigfield’s moved into their store that only one or two other storefronts were open in the area. Now, though, it seems that life is on the up. With new communities and shopping centers popping up every day in St. John’s County, the Wigfield’s found a perfect opportunity to bring their cool and chic-casual children’s clothing to town.
Before the pandemic hit, the Wigfields were set to open Jet & Ivy in May of 2020, but once things became serious with the virus, their plans had to come to a halt. They ended up waiting six months before finally opening the doors to Jet & Ivy.
According to Teri-ann they were already receiving freight, already set to bring their items to the public, before their opening was delayed.
“We are very, very grateful that we were even able to open in November,” said Wigfield.
At the moment Jet & Ivy is open and ready for business, offering the community a wide selection of unique and stylish children’s clothing.
Teri-ann Wigfield’s own clothing line, in addition to the other vendors Jet & Ivy carries, preaches a “no-itch” philosophy, meaning that the clothing is all tag-less and as soft as possible, made of organic materials and almost entirely sourced from products made in the U.S.
The shop offers variations of both boys’ and girl’s clothing, including polo shirts, cargo shorts, dresses, and jackets. Accessories such as shoes, headbands, and scrunchies are also popular sellers at the store. And to match the fur-babies alongside their human counterparts, Jet & Ivy carries a matching pet-wear line.
So far, the reaction from the community has been wholly positive, with happy customers spreading news about the small store through word of mouth.
“Being small, I can work faster to what the need is of the customer,” said Wigfield.
In upcoming months, Jet & Ivy expects to carry a new infant wear line of clothing, along with receiving their shipments of new spring clothing for all ages.
