Beaches Town Center and Tour Championship to hold North Beach Kick-off to Golf


On Monday, Sept. 25, the Beaches Town Center (BTC) and Tour Championship are partnering to hold the North Beach Kick-Off to Golf to generate excitement for the tournament and showcase everything the Beaches and Beaches Town Center has to offer.

To be held from 5 to 9 p.m., the event will feature food from restaurants of the Beaches Town Center, cocktails, a craft beer garden and a Merchant Marketplace. The event will also feature New Orleans street funk band Flow Tribe, the band LPT and a singer/songwriter village presented by Southern Grounds and the Courtyard at 200 First Street.  

The event’s epicenter will be located in the middle of Atlantic Boulevard from East Coast Drive to First Street. Located here will be the food village where eateries including Mezza Restaurant & Bar, Hawkers Asian Street Fare, Ragtime Tavern, Poe’s Tavern, Ocean 60 and Slider’s Seafood Grille will serve food direct from their kitchens.

To encourage North Beach Kick-off to Golf attendees to explore the evening’s other exciting experiences, streets will be closed off to ensure an easy transition between the craft beer garden, St. Augustine Distillery tent and automated alcoholic beverage experience, presented by Tended Bar. Premium wines will also be served. This year, there will be a Merchant Marketplace, complete with Beaches Town Center merchants and local makers.

“We are thrilled to partner with the Beaches Town Center on this exciting evening of food, drinks and entertainment,” said Tour Championship Tournament Manager Adam Renfroe, “The 2017 Tour Championship will incorporate the look and feel of the beaches area as we mesh one of the top locales in Northeast Florida with rising PGA Tour stars who will soon become household names.”

The North Beach Kick-off to Golf is free to attend. All proceeds from the event will benefit the Beaches Town Center, the central business district of the Neptune and Atlantic Beach neighborhoods. Locals are encouraged to walk or ride their bikes; parking will be available throughout the Beaches Town Center, except where street closures are being enforced.

The Tour Championship will be held Sept. 25 to Oct 1. Proceeds from the tournament will benefit Wolfson Children’s Hospital.

For more information regarding the North Beach Kick-off to Golf and Tour Championship, please visit