One of Us

Felicia Cox


Felicia Cox is vice president, banking center manager for First Horizon Bank in Ponte Vedra Beach. She has worked in banking since beginning her career as a teenager. A longtime active member of the St. Johns County Chamber of Commerce, she is also a big fan of the Jacksonville Jaguars.

Please tell me a little about your background, especially with regards to your career.

I am a native of the First Coast. I started my banking career while in high school, which gave me the opportunity to develop the skills needed to begin my career in banking. I attended college locally and earned my degree while working full time. I have been in banking my entire working life and have been in the Ponte Vedra community for over 25 years.

As vice president, banking center manager for First Horizon Bank, what are some of your responsibilities?

My responsibility is to ensure my team and I provide excellent service and the best solutions for our clients’ needs. When you choose to bank with First Horizon, you can be assured that our team will provide an array of banking services such as: Private Banking, Commercial Lending, Consumer Services, Mortgage Lending, Business Banking, Wealth and Trust Management and Brokerage Services.

What do you like most about what you do?

Developing long-lasting client relationships by helping our clients with the right solutions for their various banking needs. A satisfied client will refer you to their friends, family and business associates. I also enjoy developing my team to help them advance in their careers. I am so proud of my team's hard work and dedication that has allowed us to be named “Best Bank in Ponte Vedra” for five consecutive years and “Best Place to Work” two consecutive years by the readers of the Ponte Vedra Recorder.

Do you have any advice for young people who are looking for a great career — especially if they have an interest in banking?

Try to focus on a job field that you are interested in. Be passionate and look for ways to get experience in that field. Never give up on your dreams. You can volunteer, look for internships or partner with a mentor.

Are you involved in any organizations in the community?

I have been actively involved in the Ponte Vedra community for many years. I'm currently serving as a board member of the Baptist Medical Center — Beaches. I am also a two-term past chairman of St. Johns County Chamber of Commerce, Beaches Division and currently serving as secretary.

What do you like best about living here on the First Coast?

Living at the beach, beautiful weather and diverse activities is why I love to call the First Coast my home. I love seeing the increased passion and energy of our community that is helping the First Coast grow and prosper.

How do you like to spend your free time?

Being season ticket holders since day one, my husband and I enjoy attending Jaguars games and cheering on the team.

Dining out and discovering new restaurants.

Traveling both domestically and internationally with my husband.

Bike riding on the beach.              

Spending time with friends and family.