Underwood Jewelers continues to support Ponte Vedra Woman’s Club and local charities

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Last week, representatives from the Ponte Vedra Woman’s Club, Michelle Purdy and Parker Alter, met with John Rutkowski at Underwood Jewelers in Ponte Vedra to receive a check with proceeds raised during their annual winter 2024 trunk show and fundraiser.

Since its founding in 1970, the Ponte Vedra Woman’s Club's has been bringing together women for social, educational, and charitable efforts in the Beaches and St Johns County areas.

They regularly support their legacy charity, the Florida School for the Deaf and Blind, along with four other organizations that change every two years. For June 2024 - May 2026, the Ponte Vedra Woman’s Club is supporting the Betty Griffin Center, BEAM, Mission House, Port in the Storm. The club also gives scholarships to high school seniors each year in the Beaches and St Johns County schools and acts as an "Angel Tree" for S.A.Y.S and FSDB

The club joined forces with Underwood Jewelers to bring its members to shop for one of a kind jewelry and designer pieces during the winter trunk show, kicking off with a private PVWC member/guest sales event.

Beyond sales for that particular evening, Underwood Jewelers also allotted a percentage of all sales from the succeeding weekend and donated two jewelry pieces for a raffle.

“They’ve been an amazing partner with us throughout the years,” said Purdy.

The check presented to the club with a combination of sales from the trunk show and a percentage of sales from the weekend totaled $13,000. The money raised with the two donated items amounted to $5,110, bringing the grand total of proceeds to over $18,000, well beyond the club’s goal.

The $18,000 will be distributed amongst the Ponte Vedra Woman Club’s chosen charities and used to support their important efforts and initiatives.