DEFINE body & mind to hold grand opening Sept. 16 for first Florida location based in Jacksonville Beach


DEFINE body & mind, an exercise studio specializing in balanced fitness and customer service, is expanding its footprint to the Jacksonville market with the opening of the contemporary body & mind concept in Jacksonville Beach. This location will mark the first studio in Florida.

DEFINE will celebrate its opening on Sept. 16, with a free preview day that will give visitors the opportunity to try classes like rev (DEFINE’s take on indoor cycling), body (DEFINE’s take on barre) and mind-hammock (a class combining yoga, a massage ball and a hammock for unwinding).

Alison Brookby and Carolina Santaella are instructors from the franchise’s Houston headquarters that will be flying in for the occasion to teach classes. Those interested in attending are encouraged to sign up online to ensure a mat/bike and/or hammock are reserved. If spaces fill up, people are still encouraged to come and experience DEFINE through a studio tour, which will be offered throughout the day. Mimosas will also be served, along with DEFINE food products, including granola and truffles.

“Free Preview Day will be a great way to bring the community together and introduce them to DEFINE body & mind, as well as an amazing opportunity to try classes like rev, body, and mind-hammock with two extremely talented instructors,” said Co-Owner Julianne Klempf.

Klempf and Co-Owner Kelly Kuntz are locals that were inspired to open a body & mind exercise studio after living in larger markets like New York and Miami. Both women recognized the need for a concept that combined movement, whole foods education and mindfulness, so they set out to open the first of its kind in Jacksonville Beach.

“The opening of DEFINE has been a long time coming, and we are so excited to finally bring what we feel has been missing to this marketplace,” Kuntz said. “As a mom and entrepreneur, it’s very humbling to open a business where I grew up.”

Klempf, also a mom, agrees.

“Jacksonville has evolved so much in the past five years, and Kelly and I feel confident it will continue to grow and embrace new business concepts, like DEFINE,” Kelmpf said. “We are thrilled to give people the opportunity to experience DEFINE’s unique brand of transformational results.”

Studio offerings will include:

·  Body class: a 60-minute class combining Pilates, yoga, ballet and core strengthening techniques, coupled with easy to use equipment to define your best body

·  Rev indoor cycling class: a 45-minute high-intensity workout aimed at giving you a cardio workout while your core and upper body reap the benefits of isometric movements that sculpt and tone muscles

·  Yoga class: a 60-minute balanced practice that encourages focus on building a strong body and a strong mind

·  Mind-hammock class: a soothing 60-minute class aimed at establishing true mind, body and soul alignment through meditation and breathing practices to calm and connect

DEFINE body & mind is located at 1822 3rd St. S., in Jacksonville Beach.