Fields Jaguar Land Rover dealership celebrates grand opening with a British Invasion party


The all-new Fields Jaguar Land Rover opened its doors Saturday, June 8 for an exclusive event celebrating its grand opening. The party, with a “British Invasion” theme, featured a car show in conjunction with the festivities. 

Jim Moyer, general manager of the new location, said that the event was intended to give back to the community. 

“We are reinvesting into the community and this event shows our level of commitment to that,” said Moyer. “We want to make an impact on the community, be it jobs or services. We just want (the community) to participate so we can give back.” 

Attendees enjoyed food and libations catered by TAVERNA of San Marco as well as a “Casino Night” with raffles and prizes. BeatleBeat, a Beatles cover band, entertained with everything from, “I Want to Hold Your Hand,” to “Here Comes the Sun.” Chicago artist, Elliott Aaron From, created performance art in conjunction with the band, creating abstract expressionist paintings to the beat of the music.  

In addition, a few local dignitaries made appearances in support of the event, including congressman John Rutherford and Al Ferraro, city council member for District 2. 

The new Jaguar Land Rover in Jacksonville is located at 11211 Atlantic Blvd. For more information, visit


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