First Florida Credit Union empowers team members to support small businesses

Local-based credit union joins #LocalStrong initiative


First Florida Credit Union is taking steps to catalyze support for local businesses during the COVID-19 crisis by joining the #LocalStrong initiative. The Jacksonville-based credit union will participate by distributing $5,000 among its 198 team members across the state to spend with local businesses starting in April.

First Florida Credit Union joined #LocalStrong when challenged by another credit union last week. Organization leadership said it hopes other credit unions will step up to the challenge as well to create an industry-fueled wave of direct economic impact for those struggling during this uncertain time. 

“Our team is committed to enriching people every day,” said First Florida Credit Union CEO Brent Lister. “There is no better time to put our money where our motto is and support #LocalStrong. We understand what these small businesses are up against and hope that our spark will ignite a larger movement across the region and beyond.” 

As part of #LocalStrong, First Florida Credit Union team members will use $25 Visa gift cards to make a difference with acts of kindness ranging from donating to a local food bank or charity to buying groceries for an elderly neighbor. They can also purchase goods, services, or gift cards from their favorite local businesses as well as subscriptions to support community-based publications and journalists. 

Team members are asked to make their purchases or donations following CDC guidelines for social distancing and current municipal orders.

In addition to the #LocalStrong initiative, First Florida Credit Union has rolled out relief efforts for its members who are experiencing financial hardships. The credit union also offers free financial education to anyone through short, interactive courses on a wide variety of financial topics on its website. For more information, visit 

First Florida Credit Union, headquartered in Jacksonville, operates 16 branches throughout the state of Florida. The organization’s guiding mission is to support its members’ financial aspirations by providing affordable financial products and services with outstanding member service. For more information, visit


No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment