Local real estate professional unveils virtual story book


Ponte Vedra local and real estate marketing professional Kathleen Floryan has helped many members of the community successfully find and secure beautiful homes along the coast. Before devoting her days to working full-time in real estate, she was a registered nurse for over 30 years, until she translated her nursing and business skills into running a real estate business, thus changing people’s lives.

Recently Floryan’s real estate business rolled out its newest method of showcasing homes, a completely digital and interactive story book.

“Most listings have a virtual tour — flat photos, drone photography, a 3D guide — but this [new technique] puts it all together in one spot,” said Floryan.

Floryan’s listings will be showcased using the interactive storybooks, where interested buyers have the opportunity to flip through digital pages and experience cinematic storytelling of a property. Moving photos, immersive layout tours and in-depth explanations now await on the pages of each listing’s book.

This method gives buyers a simplified and unique approach to touring a property, without all the fuss of scrolling through flat photos and digging around for specific details. Floryan’s interactive storybooks combine all of what she does into one pocket, easing the typical frustration of buying.

Unlike clicking through rolls of flat photography, these digital storybooks can give buyers a better feel for not only the home itself, but the community and the environment, as well. The goal is to give a near-exact replicated experience of what being a part of the community could potentially look like.

“I want them to feel like they are actually in the house,” said Floryan, referring to the way her storybooks contain videos and moving photography of each aspect of the property.

Floryan’s new method will be used to create a one-of-a-kind community listing, where potential buyers from other cities or states can gather a good idea of what it is like living in the Ponte Vedra and Nocatee communities.

For sellers, Floryan’s virtual storybooks are also the best and most powerful way to display their homes, to tell the story of their home. The digital storytelling used by Floryan’s real estate business is the only one of its kind in Northeast Florida, and offers a distinct way to bring the future of realty into the hands of interested residents.


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