This month, Nemours Children’s Health System will simplify its name and introduce its new brand to better reflect the organization’s vision of redefining children’s health.
The name will become simply Nemours Children’s Health, which will create a unified brand across the five-state health system. Nemours operates two hospitals, a network of nearly 80 primary and specialty care practices, a National Office on Policy & Prevention, an international program and its corporate headquarters in Jacksonville.
“Nemours’ vision, strategic plan and new brand are interwoven, all reflected in its new brand mark coined ‘The Loop of Care,’ which represents both the enduring relationship between a child and caregiver, as well as Nemours’ continuous quest for innovation,” said Nemours Senior Vice President and Chief Marketing Officer Sarah Sanders in May when the change was initially announced.
The Nemours Foundation will remain the official name of the organization that provides more than 1.7 million patient encounters annually.
The new name will be reflected in the names of its hospitals and specialty, primary and urgent care locations.
Nemours’ goal is to play a key role in aligning the financial incentives of the U.S. health care system to support a pay-for-health model to ensure delivery of the services and resources necessary to achieve improved health outcomes, according to a media release.
