Salty & Soulful to open women’s fashion boutique and showroom in Jacksonville Beach


Salty & Soulful, Inc. recently announced that it will open a women’s fashion boutique and showroom Saturday, March 3 at 1602 Third St. North in Jacksonville Beach.

“We are so excited to expand our brand to include this new boutique and showroom,” CEO Lisa Swindell Batts said. “Our home parties and trunk shows, hosted by our tribe of ‘Soul Sisters’ that launched in November of 2017, has been an incredible success and we are excited to announce that we will be adding additional Soul Sisters to our tribe in the spring of 2018. We offer online shopping as well with our online store at We look forward to continuing to grow our brand, and we hope to lift up, inspire and celebrate women along the way.”

Founded by Batts in 2015, Salty & Soulful specializes in boutique-style clothing, jewelry and personal items as well as home décor, but without typical boutique pricing. Headquartered in Jacksonville Beach, the company intends to expand into Georgia and Central/South Florida next with its Soul Sister concept, and then nationwide after that.

“We offer a very unique shopping experience where we literally bring the boutique to you, no catalog orders, presentations or hesitations,” Batts said. “When it comes to shopping, women love instant gratification and that is what we deliver. Our Soul Sister concept is also very unique in the fact that we offer the opportunity for women to have a business in fashion – whether they are looking for full-time, part-time, a second job or just an opportunity to get out, meet new people and make new friends – all while being a part of a beautiful sisterhood we call our ‘tribe.’

“The Soul Sisters embody what the brand stands for, and it is their incredible passion and vibe that people seem so attracted to,” Batts added. “We offer great incentives and it costs absolutely nothing to get started. Our goal is to build women up, not drag them further down in financial debt. That is why I started this endeavor. We’re on an incredible journey and we’re excited to share it.”

The boutique will be open to the public Tuesday through Friday from 10 a.m. to 6 p.m., Saturday from 9 a.m. to 6 p.m. and Sunday from 9 a.m. to 4 p.m. The showroom will be open for private shopping by appointment only during non-boutique hours. For more information, visit or contact Lisa Swindell Batts at