While it’s been a tough year for many small businesses in North Florida, Mayday Handcrafted Ice Creams is grateful to be celebrating its third birthday on Friday, May 21.
To celebrate, Mayday is releasing a new flavor just in time to kick off summer.
Passionfruit Turmeric is a tropical flavor accompanied by subtle earthy undertones and a nice tang. Its creamy, custard-like texture has a soft yellow hue reminiscent of the Florida sunshine.
All six Mayday locations will also give out free swag with each purchase made on May 21 while supplies last.
“Passionfruit is one of my all-time favorite flavors,” said Stephen DiMare, owner of Mayday Handcrafted Ice Creams and its sister-company, Hyppo Gourmet Ice Pops. “It’s bold, bright, quirky and enduring. Turmeric is subtle, earthy and colorful, providing a wonderful stage partner to passionfruit without taking the spotlight. The combination of these fun flavors really captures the heart of Mayday, being both quirky and approachable at the same time. I love bold flavors, and my work with The Hyppo over the years has driven my love for fruits into the stratosphere.”
In the past three years, Mayday has opened six locations around Florida, including two locations in St. Augustine, Lakeland, Jacksonville San Marco, Jacksonville Beach and Jacksonville Riverside.
The artisan ice cream purveyor offers classic ice cream flavors with a modern twist, such as Blue Sky Blues, Cloud 9, Strawberry Fields, Coffee + Donuts, Blackberry Earl Grey, Lavender Melange, Ice Box Lemon and Triple Vanilla, as well as non-dairy options like Almond Butter Chocolate, Toasted Coconut and Dirty Chai.
“Mayday’s rapid growth over the last three years is nothing short of a miracle,” said DiMare. “For it to grow so quickly makes our team – from top to bottom – feel like we are doing meaningful work and adding value to our community. That sends ripple effects into everything we do as a company.”
Mayday’s production manager, Kyle Whalen, agrees.
“Passionfruit Turmeric is a great representation of what we strive to be at Mayday and there’s no better way to celebrate than a birthday,” said Whalen. “The flavor is accessible, innovative, and fun and it’s the perfect scoop of creamy ice cream to kick off summer fun.”
